Runway shows are a delight to attend. The sim where the show is held begins to fill early with the press, fashion designers and models who enjoy seeing their peers in action on the catwalk. There is a palpable excitement in the air…as real life as any SecondLife experience can be.
To the audience in attendance, the mechanics of the runway show may seem elementary- models put on an outfit. walk , pose, turn, pose, walk then exit. Simple, right?
Au contraire!
If the show you are viewing appears effortless, then you can be sure a great deal of work and professional experience has gone into that event to give the illusion of effortless execution.
Runway shows begin with the designer’s desire to showcase their creations in a runway event setting. From that first contact with the designer comes the initial discussion of the theme of their collection. Is it swimwear, formal gowns, casual dresses, a mix? The designer’s overall theme and unifying motif is used to create and design a set that is unique for their show and congruent with their collection.
The next few meetings with the designers are discussions of which pieces will be included in the show, how many outfits they wish to have walked down the runway — this will determine the number of models needed. Designers often have bodytypes or specific appearance parameters they want in their models. Many of them design with a specific shape in mind, and have their store photos done with a certain haircolor/style or other appearance details they would like to replicate on the runway. During these preliminary discussions, fitting times and dates are decided and set and any special requests the designers have are accomodated.
Next come the model castings. Group announcements are sent with the bodytype preferences stated by the designer, fitting times and show times.. and models appear at the castings to learn a bit about the show, the time commitment and to indicate their availability.
Once we have the number of models needed for the designer’s number of outfits, the next step is usually fittings. These are a very time consuming and important part of the runway event because this is where the designer makes real their vision for each creation they are showcasing. The models must modify body parts, hair styles and colors, eye colors, manicure colors. and any other bit of them that the designers want to achieve the look they desire. Models are asked to produce boots, shoes, and other accessories from their own inventories to complete the looks, or the designers will send them shopping to get the right shoes/boots to fit the specific needs of that outfit. Depending on the number of models, the number of modifications needed for each outfit, and the number of outfits, fittings can take anywhere from 2 to 5 hours. This is the the most important time spent in advance of the catwalk since all photos taken will be of these looks as determined during fittings. There are usually brief descriptions or outfit names the designers have for each featured ensemble and at this time I am given those bits to use in writing the script for the show which will include outfit descriptions in a narrative form. Script writing is labor- intensive and can take me up to 4 hours for a show that includes 20 outfits or more.
Often during the time we have all the models together, we are shown the runway walk.. where to stop and pose, and sometimes there are photos taken of us in our newly created outfits. All of these activities help us prepare for the actual runway event and are crucial to keeping us all “on the same page” with the same information.
Once the fittings are done, a rehearsal is needed to have everyone walk , pose and ask any clarifying questions they may have about pose times or whether certain poses are appropriate to the clothing they are featuring. We are very careful to choose poses that do not break the lines of the clothing or deform the prim.
The real key to a smooth-running runway event is the professional attitude of the models. When models are experienced and savvy, and can make outfits, modify their shapes cheerfully and willingly for the designers, attend all fittings and rehearsals and hit their marks consistently, it is an almost magical and extremely enjoyable experience! I have the very great fortune of working with some of the most competent and professional models in the business. When everyone takes this job seriously and is focused on the details, it is a true delight!
The day of the show is the most exciting and adrenaline-inducing of all! Models are asked to be at the show site one hour early since sims are always full and laggy and waiting until the last minute can cause them to be locked out. We all gather backstage, dressed in our first outfits.. asking each other if our prims are rezzed .. camming out once in a while to gauge the gathering crowd. Excitement builds as we near show start time, line up in order… our poses and huds all primed and ready. Our RL notes-on-paper about the walk/pose times ready… its show time!
From the moment you are announced and you step out on to the runway, it is all business. Walking carefully to work around the sim lag, hit the mark… stop… pose… watch the clock for the pose time… pay attention to the announcer’s description, walk.. pose again… the crowd is all around.. sea of names floating .. many of them you recognise as press, modeling elite, and fashion celebrities. Talk about a rush! There is no more exciting place to be at that moment than modeling on that runway! When the commentator completes her posting of the outfit descriptions, you see “THANK YOU” and it is time to gracefully exit the catwalk Once you are backstage, there is barely time to savor that exciting walk, since you must change to your next outfit.. drag the folder (hope it rezzes) and if it doesn’t, hope there is time to wear each item individually..and pray that the Linden Labs gods are holding you in their favor that day!
After all the models have shown the creations, after the finale has been done, when we are all backstage again and the show is complete, the feeling of exhilaration is incomparable! Runway modeling is a rewarding and extremely enjoyable career that many of us are very passionate about.
So the next time you see a show, and think it is a bit of walking with some clothing changes, you will have some insight into the dozens of hours that went into set design and build, planning, fittings, rehearsals and fine adjustments to all the details that resulted in that “effortless” show.