Second Life Fashion Models The Modavia Supermodels

 When I first took up my role of V.P. Fashion at Modavia, Dea’s first job for me was to pull together a shortlist of the best couture designers in SL. She gave me about 8 names of her favourite designers to get started with to which I added my own favourites. Next stop was the other 35 supermodels, each contributing their own favourite designer’s name to my list. I then spent the next few months going to every couture show/event and happening I could to try to gather enough nominations from the amassed fashionistas to be able to come to an opinion on the best of the best in SL. I readily concede that, during those 2 months, I was guilty of more indiscrete right clicking on, and scrutinising of, other people’s garments than any other avatar in SL. If you got the feeling that someone was watching you at Miss Universe pageant or at a kMAD show or at the Ewing Fashion Awards, or the ever-popular BOSL events, or pretty much just walking down the street… you were probably right. My thinking was that people vote with their feet (and their Lindens) so if they’re wearing it to a special occassion, then they must like it. My column in the inaugral edition of the Modavia Fashion Directory reflected the final list I settled on after many happy hours of looking, talking, shopping and wearing. My personal take, liberally informed by fashionable colleagues, on the Top 50 Couture Designers in SL.

There are so many fine designers in SL though who we know we might have overlooked or who do one or two things very well but who don’t yet have the breadth of collection to make it into the current Top 50. Our continued quest to honour the designers of SL who bring the finest of creativity and beauty to our SL wardrobes will play out through the year as we seek to add to, and further refine, our existing list - building to a Top 100 of designers by our first anniversary edition of the directory next year.

To this end, my blog site here GOT POP? (htp://www.i.getmodavia.com) will call each month for suggestions in a given category of fashion, say formal shoes, or men’s casual. Suggestions will be judged by our Fashion Review Board made up of Modavia Supermodels and invited guest judges. This is not just another vacuous contest - we earnestly believe that our reviews will act as a buying guide for all SL residents - steering people towards those designers who are truly striving for excellence. Please write to me and tell me about your favourite designer - and in particular, any exciting new talent on the grid that we can showcase. So here goes… these brands got the top votes in my personal straw poll.

1. Armidi
2. Baiastice
3. BiancaF
4. Bijou
5. Black Moon Haute Couture
6. Bolero Collection
7. Cachet
8. Callie Cline
9. Casa del Shai
10. Cubic Effect
11. Dare 2 Bite
12. Designing Nicky Ree
13. Digit Darkes
14. Eros Fashions
15. Freda’s Fine Fashion
16. Frozen Turquoise Valentine
17. Haute Style & Co
18. House of Nyla
19. House of Rfyre
20. Icing
21. Indyra Originals
22. Innovations
23. Ivalde
24. Jador
25. Jaywalk
26. Kunglers Fashion Design
27. Lady Thera
28. LeeZu Baxter Designs
29. Maitreya
30. Mimikri Hot Couture
31. Minx Shoe Designs
32. Muism
33. Nonna Hedges
34. Paper Couture
35. Patrizia Blessed Collection
36. Redgrave
37. Sartoria Italiana
38. Serene Sensations
39. Sherry Yates Fashion
40. Shiny Things
41. Simone! Design
42. Stiletto Moody Shoes
43. Storm Schmooz
44. Sven Olbers
45. SWS Design
46. The Zoo
47. Tres Jolie
48. VictoriaV Fashion
49. Vindi Vindaloo
50. Zhao Shoes

Poptart Lilliehook, Vice President of Fashion
Modavia Fashion Marketing

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