Second Life Fashion Models The Modavia Supermodels

 When I first took up my role of V.P. Fashion at Modavia, Dea’s first job for me was to pull together a shortlist of the best couture designers in SL. She gave me about 8 names of her favourite designers to get started with to which I added my own favourites. Next stop was the other 35 supermodels, each contributing their own favourite designer’s name to my list. I then spent the next few months going to every couture show/event and happening I could to try to gather enough nominations from the amassed fashionistas to be able to come to an opinion on the best of the best in SL. I readily concede that, during those 2 months, I was guilty of more indiscrete right clicking on, and scrutinising of, other people’s garments than any other avatar in SL. If you got the feeling that someone was watching you at Miss Universe pageant or at a kMAD show or at the Ewing Fashion Awards, or the ever-popular BOSL events, or pretty much just walking down the street… you were probably right. My thinking was that people vote with their feet (and their Lindens) so if they’re wearing it to a special occassion, then they must like it. My column in the inaugral edition of the Modavia Fashion Directory reflected the final list I settled on after many happy hours of looking, talking, shopping and wearing. My personal take, liberally informed by fashionable colleagues, on the Top 50 Couture Designers in SL.

There are so many fine designers in SL though who we know we might have overlooked or who do one or two things very well but who don’t yet have the breadth of collection to make it into the current Top 50. Our continued quest to honour the designers of SL who bring the finest of creativity and beauty to our SL wardrobes will play out through the year as we seek to add to, and further refine, our existing list - building to a Top 100 of designers by our first anniversary edition of the directory next year.

To this end, my blog site here GOT POP? (htp://www.i.getmodavia.com) will call each month for suggestions in a given category of fashion, say formal shoes, or men’s casual. Suggestions will be judged by our Fashion Review Board made up of Modavia Supermodels and invited guest judges. This is not just another vacuous contest - we earnestly believe that our reviews will act as a buying guide for all SL residents - steering people towards those designers who are truly striving for excellence. Please write to me and tell me about your favourite designer - and in particular, any exciting new talent on the grid that we can showcase. So here goes… these brands got the top votes in my personal straw poll.

1. Armidi
2. Baiastice
3. BiancaF
4. Bijou
5. Black Moon Haute Couture
6. Bolero Collection
7. Cachet
8. Callie Cline
9. Casa del Shai
10. Cubic Effect
11. Dare 2 Bite
12. Designing Nicky Ree
13. Digit Darkes
14. Eros Fashions
15. Freda’s Fine Fashion
16. Frozen Turquoise Valentine
17. Haute Style & Co
18. House of Nyla
19. House of Rfyre
20. Icing
21. Indyra Originals
22. Innovations
23. Ivalde
24. Jador
25. Jaywalk
26. Kunglers Fashion Design
27. Lady Thera
28. LeeZu Baxter Designs
29. Maitreya
30. Mimikri Hot Couture
31. Minx Shoe Designs
32. Muism
33. Nonna Hedges
34. Paper Couture
35. Patrizia Blessed Collection
36. Redgrave
37. Sartoria Italiana
38. Serene Sensations
39. Sherry Yates Fashion
40. Shiny Things
41. Simone! Design
42. Stiletto Moody Shoes
43. Storm Schmooz
44. Sven Olbers
45. SWS Design
46. The Zoo
47. Tres Jolie
48. VictoriaV Fashion
49. Vindi Vindaloo
50. Zhao Shoes

Poptart Lilliehook, Vice President of Fashion
Modavia Fashion Marketing

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For Release: June 10, 2008
Contacts: Belle Lefavre
Vice President of Public Relations, Modavia
BelleLefavre@gmail.com
Release also available at http://www.i.getmodavia.com/

Modavia is Thrilled to Welcome Ally Geer and Elysium Eilde

Second Life….June 14, 2008…. Modavia is thrilled to welcome two new members to our fashion family. Ms. Ally Geer, sister to models everywhere, has accepted the position as Vice-President of Models with Modavia. In addition, Elysium Eilde of Second Look Studios has also afreed to shoot a significant portion of Modavia’s next Fashion Directory.

Ally Geer was named a Modavia SuperModel in April of this year. In addition, Ally is also an InStyle Top Model, former president of ASpiRe, the face of RH Designs by Rebel Hope and RH Engel, stylist for Shiny Things by Fallingwater Cellardoor and has been named one of the 25 Most Beautiful Avatars of Second Life by Best Of Second Life Magazine. Although Ally has a lengthy resume and is a very busy person, she’s always been a great source of information and advice for other models. “Ally is never too busy to help a new model. She’s a constant source of inspiration and encouragement for models everywhere and I am so very honored she has chosen to take a larger role within the Modavia Team” commented Modavia CEO, Dea Mills.

Elysium Eilde’s photography speaks for itself. She is a renowned SL Photographer and her work both in-studio and on-location is simply incomparable. Elysium is currently the co-owner of Second Look Studios where she specializes in model portfolios and promotional photography for creative businesses. Elysium has photographed top models for the [ida] agency for quite a while and will continue her amazing work with Modavia.

Mark your calendars now ladies and gentlemen! Modavia’s next amazing show will be on July 12th! It’s still a secret for now but this is not a show to miss!
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For additional information please contact:
Belle Lefavre
Vice-President, PR
Modavia Fashion Marketing
BelleLefavre@gmail.com

Note to press/media: Photos are available. Please contact Belle Lefavre. Also, If you would like to be added to the the Modavia VIP Press Distribution list please feel free to drop a notecard to Belle Lefavre or send an e-mail to BelleLefavre@gmail.com. This list utilizes a Hippo Group (Sub-o-matic type group) so it will not take up a group space but will ensure that you receive all notices in a timely manner.

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Modavia Fashion Marketing - the parent company of the Modavia Fashion Directory - is searching for the TOP 3 FASHION PHOTOGRAPHERS in Second Life!The Modavia Fashion Directory is the FIRST, Second Life Guide to the Who’s Who of Top Fashion in Second Life, featuring The Modavia Supermodels - The Most Popular Virtual Models in the World.The Modavia Fashion Directory delivers a monthly presentation of the work from top Second Life fashion designers, as presented by The Modavia Supermodels and the fabulous photographers who capture their beauty and style.

Three photographers will be chosen from the entries and each of these photographers will win exclusive contracts with Modavia. You will be contracted to complete approximately ten (10) 2-page spreads for the directory each month. You may also be asked to photograph shows and events if you desire. Additionally, you will be photographing the top models and clothing from the top designers in Second Life. What more could an SL photographer ask for?

How to Submit Your Entry:

1. Create a folder titled Modavia Photographer Search - [Avatar Name]
2. 2. Include one (1) 2-page spread as an example of what you would create. Visit getmodavia.com, go to the Designer’s page, and either view the Flash version or download the PDF version of the Designer’s Brief for a sample/example of some things we might use.
3. You may also include up to ten (10) photos of your work photographing top SL fashion. Photos must be full perm so they can be distributed to our judges.
4. Title your photos - Photo # (example: Belle Lefavre - Photo 1)
5. Include a notecard with the following information-
   1. Avatar name
   2. Language(s) Spoken
   3. Time Zone and times usually in world and available for work
   4. Three (3) professional SL reference including at least one designer and one model you have worked with.

Drop your folder on Belle Lefavre before midnight SLT on June 20, 2008.The top 6 submissions will be displayed at Bellagio Second Life Lobby. The winners will be announced on June 28th.

*Note: The purpose and desire of this contest if to find the best photographers in SL to photograph fashions for the Modavia Fashion Directory. Entry into this competition indicates your desire to work for and with Modavia on an on-going basis. Each photographer will be responsible for approximately ten (10) 2-page spreads per month. If on-going work with Modavia does not interest you or you do not feel that you can complete this work on a timely and consistent basis, please do not enter.

If you have any questions please fell free to contact me. IM, Notecard, or E-mail is fine. Have fun! I can’t wait to see your photos!

Belle Lefavre
VP, Public Relations
Modavia Fashion Marketing
BelleLefavre@gmail.com

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Modavia Fashion Marketing is thrilled to announce our next amazing fashion show “An Italian Affair - The Love Affair with Fashion” featuring the incomparable works of Italian designer Ziamela Loon of Jador.

Date: Saturday, June 14th
Time: 3 pm SLT
After Party: Bellagio Second Life’s Club Caramel featuring DJ Kromus

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News Release
For Release: May 29, 2008

Press Contacts:
Belle Lefavre, Vice President of Public Relations
Modavia Fashion Marketing
BelleLefavre@gmail.com

Bellagio Contact:
Pat Hartono, Fashion Director
Bellagio Second Life

Modavia Fashion Marketing is Proud to Announce their Strategic Alliance with Bellagio Second Life
Amazing New Shows, Fundraisers, Contests and a plethera of other Fashion Events will be here soon!

Second Life …May 29, 2008 … Modavia Fashion Marketing Agency, publisher of the Modavia Fashion Directory is thrilled to announce their strategic alliance with Bellagio Second Life. Bellagio Second Life is an amazing creation modeled after the famous Bellagio Hotel in Las Vegas. As with the original Bellagio, you will find beautiful fountains, fabulous shopping and a great dance club here. Beginning June 1st, you will also be able to enjoy shows and events highlighting some of the newest releases from Bellagio’s in-house designers!

Modavia kicks off this exciting new partnership by producing an edgy and exciting fashion show that will be held in the Bellagio’s ultra-exclusive club caramel. Modavia’s Senior Producer Fortunate Szondi will be creating a setting and environment that will amaze and captivate the audience! “I have spoken with Fortunate at length about what she has planned for this show and it gives me chills just thinking about! It is definitely a show you do not want to miss” commented Dea Mills, CEO of Modavia.

This hot show will feature new releases from the incredible designers at the Shops at Bellagio. The designers include:

* edo Tone of Styles of Edo
* Thera Taurog of Lady Thera
* Myllie Writer of Persona
* Rachel Darling of Milady’s Fancy
* Luriel Jewell of Liberte
* Gabrielle Gatreaux of Chez Gabrielle
* Soraya Blachere of Serene Sensations

Bellagio manager Alix Abruzzo was thrilled with Modavia’s proposed show theme. When asked about working with the Modavia staff Alix remarked “All of us here at the Bellagio are inspired and excited about the ideas that Modavia has presented! The events we will be collaborating on will amaze and fascinate even the most seasoned fashionistas out there! I cannot wait for everyone to experience this!”

Of course, all guests to this event will be able to purchase the designs shown and guests may even find a free gift or two hidden under the chairs! The amazing designs of these highly talented artists will be modeled by none other than the Modavia Supermodels - the most famous virtual models in the world! An after-show party will also be held at fabulous club caramel inside the Bellagio.

For additional information please contact:
Belle Lefavre
Vice-President, PR
Modavia Fashion Marketing
BelleLefavre@gmail.com

Note to press/media: VIP Invitations will be distributed later today, however if you want to be sure that you are on the Modavia VIP Press Distribution list please feel free to drop a notecard to Belle Lefavre or send an e-mail to BelleLefavre@gmail.com

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It’s my first official post as part of this wonderful Modavia team, and I could not be more thrilled to have been selected to join this group of talented Models, Photographers, PR and Marketing Persons, Management and above all good friends. Anyone who has taken the time to chat me up while on the job can tell you that I am a generally fun loving person, I work hard at what I do and I try my best to build a reputation as a reliable model who is easy to work with. I love blogging, most notably my shoe blogging over at On Your Toes, but I rarely get a chance to talk about all the other things that make me so very happy.

Lately one of the things I have really been experimenting with is skins, for a very long time I only wore one series of skins and I still wear them… but with the addition of windlight to my little virtual world I found that I was looking at skins for different qualities. I must have one of those shapes that makes it very hard to find skins that suit it, but as soon as I found Linda and Crys by PXL, I knew I was in love.

With the upcoming release of the latest in the Linda line, Linda Dark, I jumped at the chance to have a sneak peak and share what I love so much about these skins. When Sunrae Moonbeam  answered my plea for a chance to preview the skins I was in bliss. The amazing lips on these skins give me such a perfect pout, even on the lighter lip shades like the gold (above and center) the lip remains well defined and doesn’t melt into the rest of the face even in the brightest of light. The eye options are appealing, and as much as I would love to see some colorful options I do have to admit that the well lined smokey eyes would be worn the most anyhow.

The bodies are well defined without too much muscularity and the skin tones offered are versatile and there is something for every taste. Which brings us to the Linda Dark, a delicious dark skin that although might not be shown to it’s best on my petite features, is definitely all the great things about Linda prior and adds a nice depth to complete this range of creamy skin tones.

Shown L-R; FashionTAN-Pink-Fashion Eyes, Light-Passion-Natural Eyes, SunKissed-Gold-SmokeEyes, Dark-CatEyes-DarkLips, Fair-Natural-DarkEyes. You can find Linda Skins in-world at PXL.

Thanks for reading!

Anessa Stine, Modavia Supermodel

Also featured above; ETD Hair, PixelDolls Eyes & Armidi Intimizzio Lingerie.

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NEWS RELEASE - April 30th 2008
For Immediate Release

CONTACT: Jonny Tobias

SUMMARY: The Modavia designers brief is released for Secondlife’s Top 50 high fashion designers to view.

The immediate release of the Modavia fashion designers brief is designed to give the top fashion designers of Secondlife an insight into the forthcoming Modavia Fashion Directory. The brief is used to showcase exactly how the Directory is destined to become the bible on Secondlife fashion. A panel of Modavia staff members conferred with each other and formed a list of the top 50 Haute Couture designers in Secondlife and then invitations were sent out to each designer to invite them to take part in this historic First edition of the Directory.

“I love the fashion industry and I particularly care about the success and well-being of fashion models and designers” said Modavia CEO, Dea Mills.

This statement is the embodiment of the aim of the Directory, a showcase for the top deisgners and models within Secondlife to be featured in a quality publication. Once the initial Directory is released, subsequent editions featuring the latest designs from the top designers in Secondlife will be featured and each edition will feature the Modavia Supermodels wearing these latest releases featuring in the consistently classy, stylistic format as presented in the initial Designers brief. Each ad is carefully constructed specifically with the designers creations foremost in mind. The Modavia Supermodels themselves are featured in the brief allowing the deisgners to become aquainted with the models who will be wearing and displaying their product inside the Directory itself.

An opening launch party for the first brief is currently in the works and will be an event to remember. The Modavia name will soon be one of the most important advertising tools for Fashion in the Secondlife Universe. The Modavia entity is synonymous with quality, and only the very ‘Best of the best’ in Secondlife Fashion will be featured. The simple, photo-rich, and less-on-text, uniform layout of the Directory allows the fashions to really jump out at the reader. Thus, the Directory will help your designs stand out in the crowd. The design and layout will be constructed by the team at Element design to a stringent standard of ensuring the highest quality.

Also there is the newly unveiled Modavia website which is where designers can access the designers brief at http://GetModavia.com to work in conjunction with the Modavia Supermodels blogging page at http://i.GetModavia.com
Jonny Tobias
Vice President Modavia Business Relations.
April 30th 2008.

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As you PR Director I thought your should have the 101 of Self Marketing , Below are several tactics I and other Great SL Models, and Icons use.. Marketing wins every time- Ever wonder why Mcdonalds - a low class resturant with low valued food is an icon in the food industry with ever increasing revenue??? Marketing and Branding- 

101: “Knowing how to market yourself will do more for your earnings and reputation than becoming better at what to do.” Don’t believe it? Think about the people in that are considered icons in there business- why? Well they have adoring fans-people who believe they are top of what they do. Do you think they really know more than you? Did they just happen to get lucky? Or were they savvy about how to promote themselves? There are Models, designers, builders, ect with mega talent and yet they do not succeed because they want people to just Ooggle over there greatness and be suddenly discovered-Truth-can happen- it is a rarity to be discovered. . This can be a tough truth to accept, particularly when you’re new in a field and still think superior knowledge will conquer the world. The sooner you get over I AM ALL KNOWING… the better you will be.

102: “Start now.” Why? Because this stuff takes time. Building blog circulation, getting people to notice you, cultivating your social network,working your way to be noticed is as it is in a sea full of all the same people with same aspirations. If you put it off until next week or next month, someone else who didn’t put it off is going to eclipse you, as you know one day in SL can make or break your career.

103: “If you have an exceptional talent, market yourself through exceptional means.” How many blogs are out there today? Just having a blog isn’t marketing any more; you need to do something different. Set yourself up as the expert on some subject, blog relevant articles on a regular basis, and mail the links to everyone who might be remotely interested: then a blog is worthwhile. Or use social networks or video links or something even more innovative. The goal of marketing is to stand out from the pack; you can’t, by definition, do this if you insist on doing exactly what everyone else does.

USE YOUR TOOLS!! Everyone has a niche- a place that they are knowledgeable and talented at- Do not focus on just one area of expertise alone- LEARN!!! Think about this- if you were an employer whom would you hire- A.) The person how is scholared in one area alone- and lacks in all others B.) The person who is expert in one area with off branches of various talents and  abilities. Easy. B

Network- People, Places, Partys,Media

Present Yourself Well. Be friendly, well organized, polite and act interested in what they have to say.

 Learn Something. Be open to learn something from your contact, even if they know very little about the field you are interested in. .. Know this You will never know when someone outside your interest circle will be benifical to you. ASK QUESTIONS, BE INTERESTED IN THEIR TALENTS, OFFER YOUR SERVICES TO THEM..

“Give something away for free. Really. You do this to build credibility and also to give people a taste of what you will charge them for. Someone need a model? need runway help, store ad help.. give them a sample of your ability.

Think about lists of useful stuff that you can offer others-   What you do for others has greater impact the what others do for you. People tend to feel obligated to return a favor in form of PR-Thus word of mouth begins. When I started Elements I helped models with free photos- Word of mouth Grew- and thoose simple acts  benifited me moreso.

Ask yourself these questions when you are meeting people, places or desire placement with people places

Who is your Target, Your Buyer? RESEARCH the people,places and icons-Who is the Who-More you know better you are.

What are the current needs or trends with these companies, How can you utilize, Enhance and add value?

What talents and skills can  you to offer an employer?

Develop a strategy that targets the needs of your audience.

Constantly re-evaluate your DIRECTON AND TARGET, and be prepared to make changes

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     I want you all to take a seat, grab on to something sturdy, calm the butterflies in your stomach and brace yourself. Why?  Because on March 20^th the Modavia Designer’s Brief was launched marking the official launching of Modavia and the fashion world is going to quake.  I know everyone has heard whispers and there have been theories and the general consensus is that Modavia is just a modeling agency.  NOTHING could be further from the truth.  Modavia is SL’s FIRST Fashion directory.  It’s a directory featuring the best, the who’s who of the fashion world.  The most creative, innovative, popular designers and the most versatile, unique and sought-after models are featured all in this one place. Now I can’t give too much away even though it’s killing me, but I’ve been able to secure everyone a seek peek as to what a designer brief looks like.  You can only see this here. So get ready, get set, and….

(Excuse the quality of these pics I had to copy them)

    Ok, how hot do Barberella Fousing and Nicholai Shepard look in that pic?  Oh my GAWD it’s even getting hot in here.

Now one important announcement that we received at the launch party was the procurement of the illustrious, sensational, and innovative Christieanna Daviau as our new PR Director.  This is quite a coup for Modavia since Christieanna is sought after by most of the top agency and designers and for good reason.  She throws the best parties in SL, is an incredible person, an amazing photographer, and she’s done marketing for some of the most successful companies. We are truly lucky to have her talents exclusively. 

I know I speak for all my Modavia “siblings’ when I say that I feel incredibly honored and privileged to be a part of Modavia.

Later Hotties

Keely LeFavre - Modavia Supermodel

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