Second Life Fashion Models The Modavia Supermodels

Okay it is a rainy day in real life so I feel like being casual and comfy in SL.  I love this look!  These shoes are so cute, I have like every color they come in.  The pants are from the wonderful Forda Fairlane.  They are part of a new outfit called Bayla, but I just mix and matched the shirt with a cute sweater from Callie Cline.  This sweater comes in several lengths.  I opted this time for the medium cut..it is my favorite.  I love these kinda of days where I can just dress down, but still look stylish.  I hope you like the look!  Hugs, Wynter

Shirt:  Forever Sweater Med (Cranberry) by Callie Cline

Pants:  Bayla Pants from Haute Style and Co.

Shoes:  Tomboy sneakies in black unlaced

Hair:  Ember-Black Brown from Deviant Kitties

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 When I first took up my role of V.P. Fashion at Modavia, Dea’s first job for me was to pull together a shortlist of the best couture designers in SL. She gave me about 8 names of her favourite designers to get started with to which I added my own favourites. Next stop was the other 35 supermodels, each contributing their own favourite designer’s name to my list. I then spent the next few months going to every couture show/event and happening I could to try to gather enough nominations from the amassed fashionistas to be able to come to an opinion on the best of the best in SL. I readily concede that, during those 2 months, I was guilty of more indiscrete right clicking on, and scrutinising of, other people’s garments than any other avatar in SL. If you got the feeling that someone was watching you at Miss Universe pageant or at a kMAD show or at the Ewing Fashion Awards, or the ever-popular BOSL events, or pretty much just walking down the street… you were probably right. My thinking was that people vote with their feet (and their Lindens) so if they’re wearing it to a special occassion, then they must like it. My column in the inaugral edition of the Modavia Fashion Directory reflected the final list I settled on after many happy hours of looking, talking, shopping and wearing. My personal take, liberally informed by fashionable colleagues, on the Top 50 Couture Designers in SL.

There are so many fine designers in SL though who we know we might have overlooked or who do one or two things very well but who don’t yet have the breadth of collection to make it into the current Top 50. Our continued quest to honour the designers of SL who bring the finest of creativity and beauty to our SL wardrobes will play out through the year as we seek to add to, and further refine, our existing list - building to a Top 100 of designers by our first anniversary edition of the directory next year.

To this end, my blog site here GOT POP? (htp://www.i.getmodavia.com) will call each month for suggestions in a given category of fashion, say formal shoes, or men’s casual. Suggestions will be judged by our Fashion Review Board made up of Modavia Supermodels and invited guest judges. This is not just another vacuous contest - we earnestly believe that our reviews will act as a buying guide for all SL residents - steering people towards those designers who are truly striving for excellence. Please write to me and tell me about your favourite designer - and in particular, any exciting new talent on the grid that we can showcase. So here goes… these brands got the top votes in my personal straw poll.

1. Armidi
2. Baiastice
3. BiancaF
4. Bijou
5. Black Moon Haute Couture
6. Bolero Collection
7. Cachet
8. Callie Cline
9. Casa del Shai
10. Cubic Effect
11. Dare 2 Bite
12. Designing Nicky Ree
13. Digit Darkes
14. Eros Fashions
15. Freda’s Fine Fashion
16. Frozen Turquoise Valentine
17. Haute Style & Co
18. House of Nyla
19. House of Rfyre
20. Icing
21. Indyra Originals
22. Innovations
23. Ivalde
24. Jador
25. Jaywalk
26. Kunglers Fashion Design
27. Lady Thera
28. LeeZu Baxter Designs
29. Maitreya
30. Mimikri Hot Couture
31. Minx Shoe Designs
32. Muism
33. Nonna Hedges
34. Paper Couture
35. Patrizia Blessed Collection
36. Redgrave
37. Sartoria Italiana
38. Serene Sensations
39. Sherry Yates Fashion
40. Shiny Things
41. Simone! Design
42. Stiletto Moody Shoes
43. Storm Schmooz
44. Sven Olbers
45. SWS Design
46. The Zoo
47. Tres Jolie
48. VictoriaV Fashion
49. Vindi Vindaloo
50. Zhao Shoes

Poptart Lilliehook, Vice President of Fashion
Modavia Fashion Marketing

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Modavia would like to congratulate several of our Modavia SuperModels who were asked to participate in RUNWAY Magazine’s 2008 Bridal Revue.

RUNWAY’s Bridal Review - the Bridal event of the year - will be held this Saturday, June 21, 2008, at 5 pm SLT. The show will feature 19 of the top SL models including Modavia SuperModels: Summer Deadlight, Cherie Parker, Giela Delpaso, Ally Geer, Poptart Lilliehook and Payton Heron!

The show will include bridal designs from Jessie Jensen, Kimmera Madison, Lapointe & Bastchild, LeeZu Baxter Designs, Lillee Rochefort, Madison Winthorpe, Miko Omegamu, Nonna Hedges, Pinkdiamond Peel, Sascha Frangilli, Sissy Pessoa, Styles of Edo, VictoriaV McMillan, and Vindi Vindaloo, as well as shoes, hair and accessories by Enkythings, Tigerlily Koi, Petal Meg, and Zhao Shoes.

Come early to make sure you get in! Landmark is here.

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 Modavia SuperModel Barbarella Fuosing was recently interviewed by Leeza Catteneo for the Ewing Fashion Agency blog series What Models Wear in their Spare Time. 

Click on over to the EFA Blog for the complete article with our lovely Barbarella!

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For Release: June 10, 2008
Contacts: Belle Lefavre
Vice President of Public Relations, Modavia
BelleLefavre@gmail.com

Modavia Presents “An Italian Affair - The Love Affair with Fashion”

Top Italian Designer Ziamela Loon of Jador Showcases her Fabulous Fashions in a Stunning and Unforgettable Show

Second Life….June 10, 2008…. Modavia will present “An Italian Affair - The Love Affair with Fashion” on Saturday, June 14th at 3 pm SLT. The show will be held in an amazing venue specifically built and created to reflect the timeless beauty of Italy and to showcase the amazing work of Jador designer Ziamela Loon.

Modavia’s Senior Producer Fortunate Szondi has combined a beautiful build, amazing audio, one of SL’s top announcers and of course the top Modavia SuperModels and Models in order to present the 36 designs that will be shown on Saturday. Ziamela delivered the designs last week and as Fortunate began to unpack the boxes an abundance of “oohs” and “ahhs” could be heard. When asked about the designs Fortunate commented “I was completely amazed at both the number of designs provided as well as the diversity of Ziamel’s designs. The designs are classic, yet modern - beautiful and stunning and I am honored to be working with such a talented designer.”

Modavia chose to center the theme of the show around Italy, which is Ziamela’s home. The influence of the fashion mecca of Milan is evident in Ziamela’s designs. Just like the famous Italian city, the designs are modern and edgy while still maintaining a classic beauty and style that is so difficult for many designers to capture. In order to highlight these influences a custom set was created for the show. “Just when I think I’ve seen the most amazing builds and backdrops available, something new comes along and amazes me. It’s the beauty of Second Life! We can create the exact environment to highlight the beauty of the designs and textures. From landscaping to lighting, from oceans to mountains - whatever is needed to provide the perfect setting is available! I am again amazed by the work of my team in creating a setting that will amaze the audience and add to the stunning presentation of the Jador designs” were the feelings expressed by Modavia CEO, Dea Mills.

A signature of Modavia’s shows is the unusual and fresh approach. An approach that engages guests and dramatizes the genius of the designers. Although it may happen one day, Modavia has yet to produce a show with a traditional catwalk, choosing instead to allow the models and the audience to interact on a more intimate level. This allows the guests to feel as though they are a part of the production and also offers the ability to see the remarkable detailing in the featured designs. In addition to the more intimate show, guests will also be able to get up-close and personal with a few of the Modavia Models as they model the designs at the after party at Bellagio Second Life’s amazing club caramel.

As many know, the Bellagio hotel was inspired by the Lake Como resort of Bellagio in Italy so it was the natural choice for a party inspired by an Italian designer. The party will feature selected Modavia Models and SuperModels wearing a few of the featured designs as well as the phenomenal DJ Kromus to fuel your listening and dancing pleasure! The featured designs will be available for purchase as always and although we aren’t certain rumors of an absolutely fabulous gift bag have been circulating.

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Modavia Fashion Marketing - the parent company of the Modavia Fashion Directory - is searching for the TOP 3 FASHION PHOTOGRAPHERS in Second Life!The Modavia Fashion Directory is the FIRST, Second Life Guide to the Who’s Who of Top Fashion in Second Life, featuring The Modavia Supermodels - The Most Popular Virtual Models in the World.The Modavia Fashion Directory delivers a monthly presentation of the work from top Second Life fashion designers, as presented by The Modavia Supermodels and the fabulous photographers who capture their beauty and style.

Three photographers will be chosen from the entries and each of these photographers will win exclusive contracts with Modavia. You will be contracted to complete approximately ten (10) 2-page spreads for the directory each month. You may also be asked to photograph shows and events if you desire. Additionally, you will be photographing the top models and clothing from the top designers in Second Life. What more could an SL photographer ask for?

How to Submit Your Entry:

1. Create a folder titled Modavia Photographer Search - [Avatar Name]
2. 2. Include one (1) 2-page spread as an example of what you would create. Visit getmodavia.com, go to the Designer’s page, and either view the Flash version or download the PDF version of the Designer’s Brief for a sample/example of some things we might use.
3. You may also include up to ten (10) photos of your work photographing top SL fashion. Photos must be full perm so they can be distributed to our judges.
4. Title your photos - Photo # (example: Belle Lefavre - Photo 1)
5. Include a notecard with the following information-
   1. Avatar name
   2. Language(s) Spoken
   3. Time Zone and times usually in world and available for work
   4. Three (3) professional SL reference including at least one designer and one model you have worked with.

Drop your folder on Belle Lefavre before midnight SLT on June 20, 2008.The top 6 submissions will be displayed at Bellagio Second Life Lobby. The winners will be announced on June 28th.

*Note: The purpose and desire of this contest if to find the best photographers in SL to photograph fashions for the Modavia Fashion Directory. Entry into this competition indicates your desire to work for and with Modavia on an on-going basis. Each photographer will be responsible for approximately ten (10) 2-page spreads per month. If on-going work with Modavia does not interest you or you do not feel that you can complete this work on a timely and consistent basis, please do not enter.

If you have any questions please fell free to contact me. IM, Notecard, or E-mail is fine. Have fun! I can’t wait to see your photos!

Belle Lefavre
VP, Public Relations
Modavia Fashion Marketing
BelleLefavre@gmail.com

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Click on over to the EFA blog and read Leeza Catteneo’s interview with our very own Poptart Lilliehook in her column “What models wear in their spare time!”

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I love Tuli designs!  I think Tuli rocks and she is such a great person.  Today, I am going to showcase 2 of my favorite outfits from Tuli:  Ana Revamped in red and Leila-garden dress.  I love Tuli’s detail and her flaire to be different.  Tuli offers different layers and prims to her outfits.  Tuli also has a number of other things in her store…from skins to poses to shapes to hair.  Her store is located in the wonderful area of Le Zoo and in the middle of her store is a tree.  The atmoshere in her store also adds to the cozy feel of her designs.  The only thing I might add is that soon…you will need more room Tuli!  Hugs, Wynter

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Here’s a quick video teaser of the Knockout Fashion show Modavia performed at Bellagio Second Life, Sunday, June 1, 2008.

On June 1st, 2008, Ms. Alix Abruzzo, owner of Bellagio Second Life, and Ms. Pat Hartano, Director of Bellagio Fashions, welcomed Modavia to present, “Knockout Fashion,” a fashion show that featured the work of:  Edo Tone of Styles of Edo, Thera Taurog of Lady Thera, Myllie Writer of Persona, Rachel Darling of Milady’s Fancy, Luriel Jewell of Liberte, Gabrielle Gatreaux of Chez Gabrielle, and Soraya Blachere of Serene Sensations.  Directed by Modavia Sr. Producer, Fortunate Szondi, the show included nine models from The Modavia Supermodels team: Anessa Stine, Cherie Parker, Caleb Rickena, Gamp Lane, Mui Mukerji, Payton Heron, Poptart Lilliehook, Sally Yachvili, and Wynter Kidd.

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